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Want to know how to gain customer trust and confidence? Follow these 13 actionable methods and you’ll be well on your way to gaining and retaining a loyal fanbase. Telling your story is a crucial part of building a brand. It shapes how your audience views you and allows them to look beyond the products and understand where you’re coming from Cleared If you can convey your brand’s history, expertise and awards, you’re en route to developing a brand that people can identify with. One that’s loved for its approach, values and authenticity. Have you noticed that when you feel a kindred spirit with someone you’re naturally drawn to them?